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Stop Guessing-Start Knowing: Optimize Your Marketing Campaigns Today!
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Presented by:
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American Marketing Association
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Sponsored by:
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SAS
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May 21, 2008 10am PT/ 11am MT/ 12pm CT/ 1pm ET
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PRESENTERS
Peter Kim, Senior Analyst, Forrester Research
Jeff Gilleland, Global Customer Intelligence Strategist, SAS
Brent Lever, SAS Global Customer Intelligence Practice
- Ever wonder if you’re spending your budget on the right campaigns/offers/customers?
- Ever wish you could determine the impact of your campaigns before their launch (what if scenarios) to maximize ROI?
- Ever hope to know with certainty that you’re creating lasting value and affinity among your customer base?
If you answered yes to one or more of these questions, we invite you to grab a cup of coffee and join us for this informative video “conversation” with Peter Kim (Forrester), Jeff Gilleland (SAS), and other thought leaders, as they discuss the merits and challenges of Marketing Campaign Optimization. Joining Peter and Jeff will be several marketing experts to share their perspective on this topic. We’ve even carved out some time to answer some of your questions “live” following the conversation.
FREE
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