Rick Garlick, Director of Consulting & Strategic Implementation for Maritz Research
Marla Chupack, Moderator, American Marketing Association
Strong companies are built around employees who understand, embrace and embody their employer’s brand values. However, attracting and hiring such talent can be challenging if your employment brand is weak or undefined. How do you improve your brand’s position among this critical audience? You must understand how they perceive your brand.
During this Webcast, Rick Garlick, Director of Consulting & Strategic Implementation for Maritz Research, introduces an innovative method for measuring employment brand. Garlick also reveals results of a recent employment branding Maritz Poll in which this innovative method was applied to compare brand perceptions among several leading restaurant organizations.
This Webcast will:
- Identify the dimensions needed to comprehensively assess an employment brand
- Explain why current brand measurement studies fail to tell the whole story
- Provide real insight by revealing the results of a recent restaurant industry study using the new brand measurement tool
