Richard Sharp, Vice President of Marketing, Marqui
Virginia Balcom, Vice President of Marketing, Strangeloop Networks
Marla Chupack, Moderator, American Marketing Association
Are you funneling enough sales-ready leads for your salesforce?
Have you already developed a drip marketing program to nurture your remaining leads?
Can you justify your marketing spend to your CFO?
Marketers across B2B and B2C businesses alike are essentially concerned with demand generation—they must create demand for their product, service, and brand. Learn the key principles behind developing demand generation campaigns as well as the tactical nuts and bolts of executing those strategies through marketing automation.
Join Marqui’s own marketing team and their client as they review a real case study of a demand generation campaign:
- Increase and capture online leads
- Score leads to prioritize sales efforts
- Nurture leads and effectively build interest over time
- Demonstrate ROI for multi-channel campaigns
An effective demand generation campaign requires sales and marketing teams to be closely aligned. Sales and marketing professionals are encouraged to register for this valuable webinar.
