Gene Siciliano, "Your CFO For Rent®"
Anna Carbonara, Moderator, American Marketing Association

Do you find budgeting one of the most frustrating exercises of your year? And finding a way to predict revenues the worst part of budgeting? This content-rich session will show you how to organize your revenue projection so that it gets done smoothly and with the best chance of actually being achieved. Checklists of things to consider, pitfalls to avoid, and priority issues to address are all covered in this information-packed session presented by a seasoned financial consultant and board member.

In this session you will learn:

1. What has to happen before you begin to predict next year’s revenues: What’s the role of strategic planning in this process, and how do you use it to ensure your predictions are in line with your board’s intentions?
2. What must you know or at least consider before you put numbers to paper: What kind of advance homework must you do – back of an envelope, exhaustive financial model, or something in between? Among the five principal sources of most not-for-profit revenues, what activities should you not budget for at all?
3. How to estimate the real cost of fund development: What’s the difference between hard costs and soft costs, and how do you determine the real cost of bringing in revenues, and from there get to the real benefit to the organization if all your predictions come true?
4. Key issues before you launch that next capital campaign: Unlike any other fund raising activity, the capital campaign has huge issues that must be considered before you begin, issues that must be addressed in your prediction. What are they? Find out at this session.

FREE