John Hossack, VP Bus Dev and Usability at VKI Studios
Tom Leung, Business Product Manager at Google
Marla Chupack, Moderator, American Marketing Association

Don’t rely on creative hunches when optimizing landing pages and conversion rates. A combination of Google Analytics and Google Website Optimizer makes it easy to define a strategy and to run successful A/B and Multivariate tests, so you know which page elements work best.

In this webcast, Google Website Optimizer Authorized Consultants VKI Studios will demonstrate a step-by-step process for:

• Determining an appropriate test methodology (A/B, Multivariate, etc.)
• Deciding which page elements to test
• Developing test pages
• Implementing the tests
• Analyzing the results

You’ll also learn:

• How to identify opportunities for “quick wins”
• Why it’s best to start with a simple, A/B test
• The importance of keeping your tests running – even if you think you’ve already found a “winner”
• What to do when the test is over

When you follow a testing process your tests will cost you less and you will generate better results more often.

FREE