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   AMA On-Demand Webcasts

  

Embrace Campaign Analytics to Drive Your Online Marketing ROI


Presented by:  American Marketing Association
Sponsored by:  Sapient

    Webcast Date / Time:

December 20, 2007   10:00 AM PST/ 12:00 PM CST/ 1:00 EST

Dave Bond, Director Sapient Business & IT Strategy
Dave Murphy, General Manager, BridgeTrack
Marla Chupack, Moderator, American Marketing Association

Campaign analytics provide valuable insight and let you take action to make sure your next marketing move is the right move. Join us to learn how the strategic use of campaign analytics and online marketing tool suites can dramatically improve your ROI.

Why would you run an online marketing campaign, if you where not able to understand and evaluate its success? Understanding your customer’s behaviors will enable you to make the most accurate decisions based on factual and timely data.

All you need to attend is:

  • A 56Kbps Internet connection or better
  • A separate telephone line for the audio or a sound card and speakers
  • Netscape 4.x or Internet Explorer 4.x + (AOL users: AOL 5.0 and above only)
  • Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3.
  • The WebEx Event Manager installed before the event Click Here To Set Up.
  • NOTE: This plug-in will not install if your browser has high security settings or you do not have administrative rights on your PC.


    Webcast Pricing:

FREE

 

 

 

 

 

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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