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   AMA On-Demand Webcasts

  

Telling the Story: Best Practices for using visual analysis to find and tell stories from data


Presented by:  American Marketing Association
Sponsored by:  Tableau Software

    Webcast Date / Time:

November 15, 2007   10:00 AM PT / 12:00 PM CT / 1:00 PM ET

Susan Moore, Author and Marketing Consultant
Elissa Fink, VP Marketing – Tableau Software
Marla Chupack, Moderator – American Marketing Association

Expert Susan Moore, author and former Microsoft executive who led many Microsoft customer satisfaction projects, and Tableau Software will show you how to easily and quickly build effective stories from the hidden marketing insights locked in your data. By using visual data analysis to uncover and explain your stories, you will find the compelling angle that will gain your audience’s attention and commitment.

If you:

  • wish you could engage your executive team and explain your marketing strategies and results better
  • need help explaining what your marketing team is doing and how you are generating bottom-line results
  • feel like you have solid theories about what’s happening in your markets but no easy way to prove your points
  • need to analyze mountains of data so you can understand how to improve your campaigns but have no time to do it

Then this web seminar will provide solutions to those pain points.

Visual data analysis unites rich graphics and smart analytics in an easy-to-use interactive framework. Susan and Tableau will show how easy and fast it is to discover the stories and facts locked in your data. Discover the tools that enable people to “ask questions” of their data, especially digital marketing data, and get the answers they need to be successful.

Register today to learn how you can unlock the stories in your data and become a better marketing storyteller.

  • A 56Kbps Internet connection or better
  • A separate telephone line for the audio or a sound card and speakers
  • Netscape 4.x or Internet Explorer 4.x + (AOL users: AOL 5.0 and above only)
  • Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3.
  • The WebEx Event Manager installed before the event Click Here To Set Up.
  • NOTE: This plug-in will not install if your browser has high security settings or you do not have administrative rights on your PC.


    Webcast Pricing:

FREE

 

 

 

 

 

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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