John Neeson, Co-Founder & Managing Director, SiriusDecisions Inc.
Marla Chupack, Moderator, American Marketing Association

Demand Creation Tactics: The Good, the Bad and the Ugly
Determining which marketing tactics is never easy.  SiriusDecisions has evaluated countless “tips and tricks” for making demand creation just a little more systematic and successful.  More and more marketing continues to move online and the internet continues to mature bring advanced approaches and new opportunities to consider.  In this session, we will share the best of the best approaches we have seen, and answer the following questions:
 
How does a “portfolio approach” increase tactical performance?
How does the customer buying cycle affect the use of certain tactics?
Why should tactics be looked at in terms of both programs and support?
What is the demand creation model we should consider?

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FREE