Russ Rubin, SVP, Global Accounts, MarketTools and former Senior Director of Consumer Insights, International, General Mills
Barbara Hagen, Senior Director of Customer Research and Development at Best Buy, Inc.
Bob Bruce, Chief of Research, MarketTools
Barry Curewitz, managing partner of WHOLE-BRAIN Brand Expansion
Marla Chupack, Moderator, American Marketing Association
According to a recent industry article in Advertising Age, marketers are being challenged now more than ever to come up with truly innovative new products. Yet, a recent survey showed only 12% of marketers consider recently launched products as being differentiated.
What steps as a marketer can you take to evoke a real marketing breakthrough?
Join Russ Rubin, SVP, Global Accounts for MarketTools, formerly the Senior Director of Consumer Insights, International at General Mills as he moderates a roundtable discussion with senior executives that have positioned innovation as a “must achieve” goal for their companies.
Attend this webinar to get inspired and learn from the experts:
- Learn what leading companies are doing to foster innovation
- Hear success stories and examples of innovation in action
- Discover what you need to do to have innovation imbedded in your company’s DNA
- Understand how companies are using new ways to gather consumer insight to fuel their innovation process
Who Should attend:
Marketing Professionals responsible for:
- Marketing
- Market Research
- Internet Marketing
- Online Marketing
- Public Relations
- Advertising
- Marketing Strategy
- Marketing Planning
- Marketing Budgeting
Russ Rubin, SVP, Global Accounts, MarketTools and former Senior Director of Consumer Insights, International, General Mills. He built the International Research function at General Mills over the past 20 years. He was one of the six original team members of a joint venture between General Mills and Nestle based in Switzerland. This business went from 0 to $1 billion in just over 10 years.
As Senior Director of Customer Research and Development at Best Buy, Inc., Barbara Hagen drives the discovery, design, and development of new business and customer growth initiatives for the retailer. Classically trained in Brand and General Management, she has over 10 years experience leading new product and innovation teams throughout her career, from General Mills to Microsoft to Johnson & Johnson Consumer Products.
As Chief of Research, Bob Bruce is responsible for defining the marketing research products and services MarketTools brings to market. Bob is well suited for this role, having over 30 years of marketing research and marketing management experience. Prior to joining MarketTools, Bob held a number of marketing research leadership positions in numerous General Mills US operating divisions.
Barry Curewitz, managing partner of WHOLE-BRAIN Brand Expansion, and a recent contributor to Ad Age, has more than 20 years of experience managing and growing brands for Fortune 100 consumer packaged goods companies. He has held senior leadership positions at Johnson & Johnson, Warner-Lambert, Pfizer, Campbell Soup and Bic where he led domestic and global brands. He is an adjunct professor at Temple University’s Fox School of Business and Management, and the LeBow College of Business at Drexel University.
All you need to attend is:
- A 56Kbps Internet connection or better
- A separate telephone line for the audio or a sound card and speakers
- Netscape 4.x or Internet Explorer 4.x + (AOL users: AOL 5.0 and above only)
- Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3.
- Firefox/Mozilla. Using FireFox. Click Here To Set Up
- The WebEx Event Manager installed before the event Click Here To Set Up.
- NOTE: This plug-in will not install if your browser has high security settings or you do not have administrative rights on your PC.
