Jeff Kosiorek, Sr. Manager, Corporate Marketing Communications, TAC
Susan Worthy, VP Marketing, ClearStory Systems
Marla Chupack, Moderator, American Marketing Association

Do you have:

• Value added resellers hungry for marketing materials from your home office? Oh, and they wanted it yesterday!
• Overseas subsidiary that needs access to branded content it can translate and customize?
• Regional representatives that want to create their own material?
• Corporate Divisions were you are trying to better integrate the corporate brand?

Do you let these representatives create their own material? Not unless you want to kill your brand at the local level.

• But how do you meet their marketing needs and convey your branding needs and standards immediately without sending out hundreds of overnight packages?

There are ways to meet this branding challenge.

• Join this webcast to learn tangible methods of easily implementing the necessary marketing and branding intersections between your organization it’s divisions and representatives.
• Learn from a market visionary at a major manufacturing company who created a virtual workspace for his dispersed marketing teams; centralized and automated the delivery of marketing collateral, video and other content; and making it instantly available to anyone who needs it, even at the farthest corners of the globe.

We will demonstrate how to approach the branding process as marketing content management, a way to enable your company to think globally and act locally.