Mike Waite, Vice President Panels & Communities, MarketTools
Jen Wu, Analyst, M:Metrics
Jeffrey Tidwell, Director, Panels & Communities, MarketTools
Howard Kaushansky, President & Founder, Umbria, Inc.
Marla Chupack, Moderator, American Marketing Association
Human nature hasn’t changed. The fundamentals of business haven’t changed. And the basic principles of marketing haven’t changed. But suddenly the relationship between marketers and the consumers they are trying to reach has changed dramatically.
The collision of computing and communications has created a new breed of consumers, and—frankly—has left traditional marketing out of the loop. Many companies and brands are not yet participating in this new era because they do not fully understand the nature of these “connected consumers,” the new ways they’re interacting through social networking sites such as Myspace and Yelp, mobile technology and blogs and the scope of the opportunities for creative marketing that are now emerging.
Join Mike Waite and Jeff Tidwell of MarketTools and Howard Kaushansky of Umbria, for this roundtable discussion on insights and experiences on how they are using novel approaches to reach these connected consumers. Learn how they are working with consumers to identify new opportunities, uncover potential challenges and collaborate on the development of new products.
