Paul Kiewiet, MAS, PPAI Chairman of the Board & Vice President of Incentive Marketing, a CorpLogoWare affiliate
Anna Carbonara, Moderator, American Marketing Association
Most likely, a promotional product is within arm’s reach. Just look at the pen in your hand, the tote bag you received at a recent event or even the golf shirt you could be wearing. All of these items can be imprinted with an organization’s logo and all items have staying power. Promotional products are so powerful that they make up an $18.8 billion industry, representing a wide range from wearables to drinkware to business accessories. Why are promotional products so effective? Because, unlike other mediums, promotional products address all five senses, engage the audience and have a highly effective recall rate.
Attend this webinar and learn more about promotional products and their effectiveness as key components of internal and external brand building strategies. Marketing expert Paul Kiewiet, MAS, will engage and enlighten his audience by sharing key information about the power of promotional products and revealing current research that shows how they can create powerful brand recognition through the use of promotional products as communication tools.
Kiewiet is vice president of Incentive Marketing, a CorpLogoWare affiliate, one of the fastest growing promotional agencies in the U.S. He specializes in promotional programs and incentive marketing and counts several well-known, major brands among his current clients. He is also chair of Promotional Products Association International (PPAI), the trade association representing the $18.8 billion promotional products industry.
