help
contact us
site map
advanced search
   
site search    

   AMA On-Demand Webcasts

  

MAJOR GIFT PROGRAMS THAT WORK AND REALLY RAISE MONEY: Integrating special event models into your fundraising campaigns


Presented by:  American Marketing Association
Sponsored by:  The NonProfit Times & NDI

    Webcast Date / Time:

October 17, 2007   10:00 AM PT / 12:00 PM CT / 1:00 PM ET

James P. LaRose, CFRE Founder – National Development Institute
Ann E. Akerman, President – National Development Institute
Honnie Korngold, President – Christian Travel Finders

Whether you’re a seasoned professional or launching your major gifts program from scratch you won’t want to miss this opportunity to hear from the experts on how to identify, cultivate, and secure new major gifts using special event models that work and really raise money. These fundraising pros will teach you how to create individual plans of care using multiple points of contact that secure 5, 6 & 7 figure gifts. Participants will learn how to:

  • Create new lists of major givers who give the big gift.
  • Cultivate giving prospects through awareness events.
  • Earn the right to ask major donors for significant financial support.
  • Execute creative “ask” events that help donors accomplish their personal goals.
  • Effectively host their own PhilanthroTourism event

James P. LaRose, CFRE: Founder, NDI
James P. LaRose, CFRE known around the world as Jimmy LaRose the "Fundraiser's Fundraiser" continues to transform nonprofit executives tasked with raising money in a tumultuous 21st Century economy. He is the founder of Development Systems International, The National Development Institute, and Jimmy LaRose.Com. He has served as the President of both the Association of Christian Development Professionals and as the founding President of the Western Maryland Chapter of the Association of Fundraising Professionals. He holds the Certified Fund Raising Executive certification, and is a graduate of Indiana University's Executive Leadership Institute and Faculty Training Academy, the National Planned Giving Institute, Tennessee Temple University and Word Of Life Bible Institute.

Ann E. Akerman: NDI President
Ann Akerman has 20 years of experience in the area of nonprofit service deliverables and nonprofit management. Ann began her service in 1986 with the American Red Cross as a Blood Donor Recruiter. In 1988, at the age of 25, Ann was appointed as the Executive Director of a local grassroots nonprofit organization. Ann subsequently moved to California where she was named the Executive Director of a newly formed nonprofit organization that would, under her leadership, open and operate the largest domestic violence transitional shelter in California. Ann returned to South Carolina where she was named the Executive Director of the Ronald McDonald House Charities of Columbia; a position she has held for six years. During the 20 years of service in the area of community service, Ann has raised more than 6 million dollars, including a 1 million dollar grant award, the first of its kind under a new program administered by the State of California. Ann is a graduate of the University of South Carolina. She was awarded a Certificate in Nonprofit Management from the University of Southern California and a Certificate in Grant Writing from the National Grantsmanship Center. Ann has served as a member of the Board of Directors for the Central South Carolina Association of Fundraising Professionals for four years. Ann was awarded the Fundraising Executive of the Year Award in 2006 from the Central South Carolina Chapter of Association of Fundraising Executives.

Honnie Korngold: Christian Travel Finder Founder and President
Honnie Korngold has nearly 20 years experience developing highly successful travel programs for Christian ministries and the travel industry. Honnie has been featured in TIME Magazine, USA Today, The CBS Early Show, Los Angeles Times, Travel Weekly, and TBN. Honnie is also the host of “Travel with Spirit” on Salem's WTLN Orlando; a 30-minute radio program that features faith-based, family-friendly travel options. As Director with the Conference Ministry of Campus Crusade for Christ for nearly 10 years, Honnie was involved in marketing, developing, and overseeing nearly 6,000 Christian events. She has authored articles and lectured on the topics of faith-based travel and events. Honnie also serves as co-founder and Vice-President of the World Religious Travel Association. Her strategic approach to building a business is reflected in her work as founder and President of Christian Travel Finder, a unique and innovative California-based travel company specializing in Christian cruises and travel events. ChristianTravelFinder.com is the leading company and Internet resource specifically geared to providing Christian travel products and services to both consumers and travel agents. Included among these are the specialized Christian themed cruises and charters, faith-based land tours and specialty tours such as Cruise with a Cause™ and Smooth Praise® Cruise.

Wesley A. Rediger, CFRE - Rediger-Taylor Group
With more than twenty years of leadership involvement in fund development, Dr. Rediger has comprehensive experience in all aspects of organizational advancement including planning, administration, fundraising, public relations, operating fund and capital campaign leadership. Dr. Rediger is an experienced organizational auditor, Vice President for Development, teacher and consultant.  He has served large and small organizations in developing and guiding operating fund plans, public relations strategies, and capital campaigns.  In the slow economy of 2002, he guided two organizations with vastly different missions in a small rural community to collaborate and raise $2,361,000 against a goal of $2,000,000 in just 6 months. He has also served organizations in Philadelphia, Indianapolis, Europe and the Caribbean.  Dr. Rediger holds a B.A. from Taylor University, and an M.A. and Ed. D. in Educational Leadership from Teachers College at Ball State University.


    Webcast Pricing:

FREE

 

 

 

 

 

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

MarketingPower Info  l  home page  l  help  l  feedback  l  about us  l  site map  l  privacy policy  l  media kit  l  
AMA info  l  member access  l  AMA publications  l  best practices  l  case studies  l  AMA webcasts  l  AMA Radio  l  articles & reports  l  dictionary of marketing terms  l  AMA events  l  marketing jobs  l  marketing services directory  l  practitioner resources  l  academic resources  l  

Copyright © 2008 MarketingPower, Inc. The site contents may not be copied, reproduced, or redistributed without prior written permission of MarketingPower, Inc. or its affiliates.
Got questions? View our Knowledgebase or call 800-262-1150.


Search Engine Optimization by SEO Logic