Courtney Adamson, Creative Planning Manager, Getty Images
Mukul Krishna, Global Manager, Digital Media Practice, Frost & Sullivan
Manish Mallick, Marketing Consultant to General Motors – Rev, Inc.
Trish Sarno, Director, Brand Standards, ING
Marla Chupack, Moderator, American Marketing Association
Image is everything: Maximizing your brand
Join Getty Images, Frost & Sullivan, General Motors and ING for a discussion on how to maximize your brand with imagery
With so many places to reach your customers and global markets to consider, it’s more important than ever to maximize the visual power of your brand. By clearly identifying your imagery needs and creating a library of on-brand images, you can connect with your customers in a consistent way and market your company more effectively.
Do you find that images used by creative, marketing or sales teams don’t always support your brand? Do you have efficient systems in place to store and share your imagery and make the most of your investment? Join experts Courtney Adamson of Getty Images, Mukul Krishna of Frost & Sullivan, Manish Mallick of General Motors and Trish Sarno of ING to learn:
- How consumer trends affect visual language
- How to select the right imagery to connect with your customers
- How technology solutions can help you keep your brand on track
- How ING and General Motors uses imagery and creates image libraries to elevate and manage their brands
Webcast participants can receive a free brand audit from Getty Images and a summary of the latest Frost & Sullivan report on digital asset management.
Who should attend:
Marketing professionals responsible for:
- Advertising
- Brand management
- Corporate communications
- Marketing planning
- Marketing strategy
- Online marketing
- Public relations
