Jan Rowland, VP, Global Analytics, D&B
Michael Welch, Product Manager, CDI Solutions, D&B
Marla Chupack, Moderator, American Marketing Association

Predictive Prospecting: Leverage B2B Marketing Analytics for Maximum Response

• Do you need to maximize ROI on your new customer acquistion efforts… but struggle with unwieldy processes and data?
• Do you want to stop wasting efforts on the wrong prospects and reach the right ones?
• Do you know how to use knowledge of your current best customers to find more like them?

If you’re like most B2B marketers, prospecting can be challenging. Addressing these challenges and maximizing your ROI from prospecting requires a best-practice approach that emphasizes process and marketing analytics.  In this session, D&B VP of Analytics Jan Rowland, joined by D&B product manager Mike Welch, will explore leveraging the power of analytics and a single view of your prospects to demonstrate how you can:

• Understand what your best prospects look like – and how you can find more like them
• Streamline your current list processes to focus in on the prospects you want
• Target the prospects most likely to respond to your offers

FREE