Janet Hiser, Media Logic, Senior Account Supervisor
Suzanne Gunther, Media Logic, Vice President of Business Development
Tom Hambury,Director, Executive Programs, The Johnson School at Cornell University
Marla Chupack, Moderator, American Marketing Association

“Making your class “just isn’t what it used to be…

• Search is getting more and more expensive.
• Students are applying to more schools than ever.
• Students are delaying the decision-making process.
• Predicting yield has never been more difficult.

Are you puzzling over any of the following challenges?

• How to find the “right students”
• How to deliver the most compelling messages at the most opportune time
• How to get students engaged with your school
• How to move prospects through the application and enrollment process
• How to measure and refine communications to respond to changing conditions
• How to ensure that each recruitment dollar is working as hard as possible

Then you’ll want to attend the Webinar, “Re-energizing Student Search: A New Approach to Minimize Risk and Maximize Yield.”

In this Webinar, featuring case studies from the Johnson Graduate School of Management at Cornell University and other schools, you’ll find out how Student Search Optimization can help you:

• Excite prospective students about your school
• Engage them through experiential marketing and personalized messaging
• Move them strategically through the lengthy application, enrollment and matriculation cycle

Panelists Info:
Janet Hiser, Senior Account Supervisor, Media Logic
Janet Hiser manages all aspects of branding, strategic planning and campaign development for Media Logic's higher education clients. Her work has garnered increased participation and improved recruitment and retention for such institutions as Binghamton University, Hofstra University and the Johnson School at Cornell University . Prior to joining Media Logic, Hiser served as the director of advancement communications and business intelligence at Rensselaer Polytechnic Institute.

Tom Hambury, Director, Executive Programs, The Johnson School at Cornell University
Tom Hambury serves as the Director of Executive Programs at the Johnson Graduate School of Management at Cornell University. Prior to joining the Johnson School, Hambury was the director of Vanderbilt University's Executive MBA Programs (1990-2000) and Assistant Dean for MBA Programs at the Simon Graduate School of Business at the University of Rochester (1986-1990). His background also includes 10 years in human resource management positions in two university medical centers and more than 20 years of part-time teaching in universities. Hambury received an AB from Dartmouth College, PhD in English from the University of Wisconsin--Madison, and MBA from the University of Rochester.

Suzanne Gunther, Vice President of Business Development, Media Logic
For over seventeen years, Suzanne Gunther has spearheaded strategic growth for Media Logic, including pursuing new business opportunities and providing strategic insight and planning on new accounts.  She also works to expand the agency’s internal capabilities and form strategic alliances to better serve client needs.  Her business savvy and sales strength has been a driving force behind Media Logic’s continued growth, with annual billings more than doubling in recent years.  Gunther often speaks on the trends and future of higher education marketing to industry organizations.

FREE