Andy Hasselwander, Vice President, MarketBridge
Richard Hren, Director of Product Marketing, SPSS

B2B marketing and sales executives face increasing pressure from CEOs and shareholders to demonstrate ROI in an increasingly more complex contact environment. Multi-channel relationship marketing strategies combined with powerful predictive analytics capabilities are critical keys to ROI success.
Discover how to use predictive analytics to strengthen your multi-channel relationship marketing efforts. Learn how this combination helps you achieve optimal marketing and sales results throughout the B2B pipeline—from the first tentative prospect contact through the final sale (and beyond). This webinar will explore how to:

• Implement a relationship-based multi-channel B2B marketing strategy
• Measure pipeline efficiency and effectiveness at all stages
• Implement statistical algorithms to understand the “indirect” effect of marketing activities on pipeline performance
• Use predictive analytics to increase acquisition, qualification and nurturing performance

FREE