Liz Roche, Managing Partner, Customers Incorporated LLC
Alan Bunce, Senior Product Marketing Manager, Unica Corporation
Marla Chupack, Moderator, American Marketing Association
Today’s marketing opportunities are more promising and exciting than ever. Proliferating communications channels, increased customer information for segmentation and clever non-traditional marketing practices all create new opportunities for marketers to build relationships with customers and prospects.
But they also create a lot more work for marketers! Every customer and prospect practically needs their own strategy and message, which requires time and effort from already over-taxed marketing teams! And coordinating all the moving pieces becomes even more critical, to avoid misalignment and uncoordinated campaigns. In this context, running efficient and smooth marketing operations is more important than ever.
Unfortunately, operational excellence has not traditionally been a priority for most marketing organizations, creating challenges that hinder their ability to take advantage of today’s new marketing opportunities.
But these issues can be addressed! Join Liz Roche, Managing Partner, Customers Incorporated LLC and Alan Bunce, Senior Product Marketing Manager at Unica Corporation, to learn more about:
- The opportunities and challenges in marketing operations.
- The need for a collaborative framework for marketers to manage all their activities by bringing together marketing operations and process management; budget and expense management; and storage of re-usable assets.
- The technology that can make it all happen!
