Chris Smith, Co-founder of the Aquent Graphics Institute, President of the American Graphics Association, Author and Consultant
Jennifer Smith, Co-founder of the Aquent Graphics Institute, Executive Vice-President of the American Graphics Association, Author and Instructor
Marla Chupack, Moderator, American Marketing Association

Adobe’s software applications are the technical force behind almost all of today’s print, web, and mobile marketing campaigns. The recent release of Adobe Creative Suite 3 upgraded the company’s tools and created many opportunities for marketers – not just creative professionals – to improve their efficiency and effectiveness.

In this Aquent-sponsored webcast, Chris and Jennifer Smith of the Aquent Graphics Institute will share a marketer’s guide to Adobe Creative Suite 3. Specifically, they’ll highlight major enhancements made by Adobe and discuss how some organizations are already accomplishing critical marketing goals with these newly enabled capabilities:

• Leveraging online, mobile and other non-traditional channels to extend marketing’s reach;
• Accelerating campaign execution and overall speed-to-market;
• Ensuring brand and message consistency across channels, geographies, and internal groups;
• Improving campaign effectiveness through tighter internal and external collaboration; and
• Stretching budgets by focusing resources on strategic, value-added tasks.

FREE