|
|
Marketing Effectively On Your Terms and On Your Time
|
Presented by:
|
American Marketing Association
|
|
Sponsored by:
|
Unica
|
|
June 7, 2007 10:00 AM PT / 12:00 PM CT / 1:00 PM ET
|
Fred Chapman, Director of Segment Management, Unica Corporation
Marla Chupack, Moderator, American Marketing Association
In today’s world, marketing success requires leveraging cross-channel customer behavior. But understanding behaviors across products, channels, offers and time can be arduous and usually requires marketers to request support from IT or analytics teams. This hinders marketers’ productivity and agility, and often prevents analytical teams from their less ad hoc, more strategic efforts.
What is needed is an approach that puts the power of marketing back in the hands of marketers. Join Fred Chapman, Director of Segment Management at Unica Corporation in this webinar to learn about new technology that is doing just that! Discuss how this technology is:
- Enabling marketers to analyze, understand and fully leverage customer behavior to propel profits.
- Simplify cross-channel marketing by making it less complex and more visually intuitive
- Improving marketing decision making as well as marketing productivity
Bonus Offer:
All attendees will receive a complimentary copy of "Building a Performance Measurement Culture in Marketing", a whitepaper by Unica Corporation. This whitepaper focuses on the business drivers, considerations, and tips for successfully building a performance measurement culture in your marketing organization.
All you need to attend is:
- A 56Kbps Internet connection or better
- A separate telephone line for the audio or a sound card and speakers
- Netscape 4.x or Internet Explorer 4.x + (AOL users: AOL 5.0 and above only)
- Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3.
- Firefox/Mozilla. Using FireFox. Click Here To Set Up
- The WebEx Event Manager installed before the event Click Here To Set Up.
- NOTE: This plug-in will not install if your browser has high security settings or you do not have administrative rights on your PC.
FREE
|
|
