Hikaru Phillips, CEO, Memetrics
Nick Adams, Vice President, Acquisition American Express
Marla Chupack, Moderator, American Marketing Association
Multi-channel marketing optimization is fast becoming a staple discipline for marketers who seek to deliver consistent, relevant customer experiences across multiple channels. Cutting-edge marketers who yesterday focused on maximizing revenue or even profit at the channel level are now increasingly measured by their ability to optimize customer life-time value across the entire marketing mix.
For large, multi-channel brands like American Express, marketing optimization then becomes a matter of investing in the right technologies and business processes, adopting the appropriate metrics for guiding company culture away from a product- or channel-centric focus and toward customer-centric marketing within and across multiple channels.
Join Nick Adams of American Express and Hikaru Phillips of Memetrics for an in-depth look at how American Express used test-and-learn marketing to optimize messages, offers, promotions and the full customer experience both online and off. Attend this exclusive web cast and discover the business benefits of:
- Multivariate testing and optimization across multiple steps in the customer journey
- Developing a strategic roadmap for optimization
- Utilizing optimization as an organizing principle for accountable customer-centric marketing
All you need to attend is:
- A 56Kbps Internet connection or better
- A separate telephone line for the audio or a sound card and speakers
- Netscape 4.x or Internet Explorer 4.x + (AOL users: AOL 5.0 and above only)
- Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3.
- Firefox/Mozilla. Using FireFox. Click Here To Set Up
- The WebEx Event Manager installed before the event Click Here To Set Up.
- NOTE: This plug-in will not install if your browser has high security settings or you do not have administrative rights on your PC.
