Chris Lucas, VP, Customer Data Integration Solutions
Jan Rowland, VP, Predictive Analytics
Marla Chupack, Moderator, American Marketing Association

Who are your best customers? How do you recognize them? How can you target and reach more just like them? Why are small businesses so hard to reach - and how can you reach more of them?

Successful marketers recognize the importance of having up-to-date, accurate and actionable data and using predictive analytics on the data to make sure you're maximizing opportunities and reaching the right customer with the right offer at the right time. This webinar will discuss using best practices such as data cleansing and predictive modeling to:

• Maximize your marketing ROI through effective segmentation and targeting
• Create and maintain a single view of your customers
• Leverage cross-sell and up-sell opportunities
• Retain customers and find new ones like them
• Increase operational efficiencies across your marketing efforts

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FREE