Miriam Hansen, Humana Inc.,Creative & Brand Manager
Martha Redman, Humana Inc.,Director of Advertising, Creative and Brand
David Norris, OnRequest Images, CEO
Marla Chupack, Moderator, American Marketing Association

Humana Inc., one of the largest publicly traded health benefits companies in the nation, was launching a ‘build the brand’ initiative to transform its business and elevate its brand to an iconic level. In order to do this, Humana sought to understand what kind of imagery best resonated with its B2C & B2B markets and why. OnRequest Images was selected to deliver consumer insight and develop a brand-aligned OnRequest Custom Library™ that accurately and measurably supported Humana’s brand attributes and resonated with customers based on the findings and recommendations from the research.

Join us for this exciting and informative Webcast to learn how Humana Inc., a Fortune 500 company, successfully built and validated a Custom Library™ of brand-aligned, brand-building imagery.

All you need to attend is:

• A 56Kbps Internet connection or better
• *Windows Platform Computer
• A separate telephone line for the audio or a sound card and speakers
• Netscape 4.x or Internet Explorer 4.x + (AOL users: AOL 5.0 and above only)
• Linux Users Please Note: To use the current Java client you will need to update to the latest version of Mozilla 1.7.3.
• Firefox/Mozilla. Using FireFox. Click Here To Set Up
• The WebEx Event Manager installed before the event Click Here To Set Up.
• NOTE2: This plug-in will not install if your browser has high security settings or you do not have administrative rights on your PC.
• NOTE2: *Mac Users are likely to encounter difficulties with viewing the presentation