Russell Kern, Founder and CEO of The Kern Organization
Marla Chupack, Moderator, American Marketing Association
Due to the popularity of this event we are doing a re-broadcast!
25 Secrets to Achieving Soaring ROIs for your Integrated Marketing Campaigns
- Are you unsatisfied with your response rates and ROI?
- Is sales screaming about the quality of the leads your campaigns generate?
- Are your conversion rates embarrassingly low?
Russell Kern, President and CEO of The Kern Organization, will show you how to apply dozens of proven techniques to the management of high-volume B2C customer acquisition and B2B lead generation campaigns.
You'll learn about techniques that can immediately lift campaign performance by 25% to 100%, boost lead quality, and reduce your cost of new customer acquisition.
Learn from real-world experience.
Mr. Kern has spent the past 25 years taking large blue-chip direct marketers in Home Entertainment, Insurance, Financial Services, Telecommunications and Technology across the finish line. His coaching is built on the results from more than 25,000 test observations and managing $200 million in marketing investments that have delivered over $1 billion in revenue.
Attend and you’ll learn how to:
- Implement strategic direct marketing planning essentials
- Gauge your performance against the best in the industry
- Take advantage of seven targeting techniques essential in today’s cluttered mailbox, anti-spam, email environment
- Accurately deliver your messages to the best-qualified prospects, driving up results while reducing waste
- Determine whether you’re operating with the right foundation and management principles to consistently deliver highly successful campaigns.
Register now and you'll walk away with the 10 essential structural offer and message concepts that motivate immediate-response behaviors — mastery of which will make sure you avoid the tempting (but costly) mistakes common to integrated direct marketing.
The bottom line
You’ll be a better campaign manager, produce better new work, and immediately transform the ROI of the work you are already doing.
Do not miss this example-rich educational seminar. Discover a fresh approach to managing and evaluating your direct campaigns and maximizing results in this highly competitive world.
This event has been previously recorded. On the day of the event please view the event at your convenience. All you need to attend is:
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