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The Blog Revolution: Get On Board or Get Run Over
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Presented by:
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American Marketing Association
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Sponsored by:
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KnowNow
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February 13, 2007 10:00 AM PST/ 12:00 PM CST/ 1:00 EST
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Speakers:
- Todd Rulon-Miller, Chief Executive Officer, KnowNow
- Toni Schneider, Chief Executive Officer, Automattic (WordPress)
- Tony Conrad, Chief Executive Officer, Sphere
- Moderator, Marla Chupack
The evolution of the web is an incredible opportunity for marketing professionals to strengthen the connection between their brands and customers. Web 2.0 offers the “social media” tools to navigate this new world. If your marketing plans don’t include initiatives such as a blog presence, blog monitoring, or the use of RSS to track critical market information, this session is a must see. This new world presents the biggest opportunity since the advent of the Web itself to drive critical metrics like market share and customer growth. Join three of the most respected leaders of the Web 2.0 movement on Tuesday, February 13, at 10am PST/12pm Central /1pm EST to discover how you can maintain continuous awareness of, and communication with, the markets you serve. By joining, you will learn how you can respond to market opportunities or threats with timely, informed actions like never before. You will discover how you can bolster your company’s reputation and drive market share by gaining deep insight into your markets through your customers’ eyes. Learn how easy it is to facilitate open, collaborative discussions with your customers and/or colleagues. Learn what you need to know about the Web 2.0 movement so you can exceed your marketing goals. Attend This Webcast to Learn How:
- One of the largest US-based banks, Wells Fargo, is monitoring consumer-generated blog postings as a barometer to measure marketing effectiveness and customer attitudes.
- Leading organizations worldwide, such as Southwest Airlines, The New York Times, and Cognizant, are collaborating on enterprise-class blog authoring systems to drive timely, informed actions.
- How Automattic (WordPress), KnowNow, and Sphere are working together to deliver enterprise-class Web 2.0 solutions
- Understand how organizations are taking advantage of hosted enterprise-class Web 2.0 solutions in as little as two (2) weeks, with minimum risk.
Who Should Attend:
- CMOs and VPs of marketing with responsibility for brand and category success.
- VPs and directors of corporate communications and media programs.
- VPs and directors responsible for market and competitive intelligence programs.
- Individuals responsible for driving measurable metrics such as market share, share of wallet, products per household, and customer defection/churn.
- VPs and directors of e-commerce who are looking to leverage Web 2.0, enterprise RSS, enterprise social software, and/or publish-subscribe technologies to gain competitive advantage.
FREE
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