help
contact us
site map
advanced search
   
site search    

   AMA On-Demand Webcasts

  

How a World-Class Real Estate Investment Company Breaks Ground with Innovative Multi-Channel Marketing
AMA WEBCAST – MARKETING AND SALES ALIGNMENT FORUM

Presented by:  American Marketing Association
Sponsored by:  Interwoven

    Webcast Date / Time:

January 24, 2007   10:00 am PST/ 12:00 pm CST/ 1:00 pm EST

Featured Speakers:
Eugene Lax, Senior Project Manager, Weingarten Realty Investors
Eben Miller, Director of Product Marketing, Interwoven
Greg Dawson, Principal, eSiteful
Anna CArbonara, Moderator, American Marketing Association

Description:  
  • Are you responsible for managing and distributing marketing collateral?
  • Do you have trouble ensuring brand consistency across the Web and print?
  • Do you worry that your customers aren’t receiving consistent messages across all channels?
  • Are manual processes slowing down your marketing initiatives?
Join us on this Webcast and learn how Weingarten Realty Investors, one of the largest real estate owners and developers in the U.S., is streamlining the collateral creation and delivery process to overcome these challenges, grow their business, and deliver a superior experience to thousands of agents, brokers, partners, and customers.

Learn how Weingarten Realty is using an integrated Enterprise Content Management strategy to:
  • Deliver consistent, relevant, and up-to-date collateral across the Web and print
  • Provide collateral self-service access to thousands of constituents
  • Ensure consistent branding and messaging across multiple channels
  • Speed worldwide sales and marketing initiatives
  • Improve customer service and satisfaction
  • Significantly reduce costs
 


    Webcast Pricing:

FREE

 

 

 

 

 

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

MarketingPower Info  l  home page  l  help  l  feedback  l  about us  l  site map  l  privacy policy  l  media kit  l  
AMA info  l  member access  l  AMA publications  l  best practices  l  case studies  l  AMA webcasts  l  AMA Radio  l  articles & reports  l  dictionary of marketing terms  l  AMA events  l  marketing jobs  l  marketing services directory  l  practitioner resources  l  academic resources  l  

Copyright © 2008 MarketingPower, Inc. The site contents may not be copied, reproduced, or redistributed without prior written permission of MarketingPower, Inc. or its affiliates.
Got questions? View our Knowledgebase or call 800-262-1150.


Search Engine Optimization by SEO Logic