Speakers:
Judy Hopelain, Partner, Prophet
Melissa Jazmines, Moderator, American Marketing Association
Please join us for the third web cast in the Brandweek series “Using Brand to Drive Growth.” In this session, Judy Hopelain, a Partner in Prophet’s San Francisco office, will discuss the topic of brand extension, and when and where to extend your brand into new markets.
We all agree that brands are valuable assets. And we need to grow those assets. One avenue of growth for brand is expanding into new markets - either by geography, by category, or by industry. What are the challenges of managing your brand as you expand its reach to new customers with potentially new product offerings? Are there pitfalls that might damage your valuable brand? Can brands move up or down markets? Are there any special communications challenges as brands enter new markets? Is additional funding necessary to build the brand in the new markets?
Highlights of the web cast include:
- How to manage your brand portfolio to drive business results
- Identifying opportunities in your brand portfolio for new products and services
- Ensuring success when expanding into new geographies
- Q&A
Click for copies of the PowerPoint slides or email ajones@prophet.com
