Speakers:
Scott Davis, Senior Partner, Prophet
Melissa Jazmines, Moderator, American Marketing Association

Please join us for the first webcast in the 3-part Brandweek series, "Using Brands to Drive Growth". In this session, Scott Davis reveals how to manage a portfolio of brands to optimize business growth and profoundly affect your firm's profitability. Using the latest thinking from Brand Portfolio Strategy, written by David Aaker, Prophet's Vice-Chairman, and leveraging Scott's extensive brand portfolio work with leading companies, he will introduce strategic ways to stay relevant with customers, capitalize on under-leveraged brands, and generate energy among your brands. This presentation will help executives at all levels understand what an organization can do to leverage its brand portfolios to enable effective business strategies.

Using numerous case studies and examples, Scott will discuss:

• Branding within and across portfolios
• Effective portfolio management
• Defining and delivering a valued customer experience
• Maximizing return on investments

Click for copies of the PowerPoint slides.

FREE