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presented in partnership with the American Marketing Association Foundation

Program Brochure

In today’s challenging economic climate, every nonprofit needs an organization-wide commitment to a comprehensive marketing strategy so it will stand out among the growing number of nonprofits competing for funding, programs and volunteers. The American Marketing Association (AMA) Nonprofit Boot Camp® will give nonprofit leaders the tools needed to create and enhance an organization’s marketing strategy. Facilitated by an experienced AMA instructor, the AMA and the AMA Foundation offer this training in marketing fundamentals with a strategic overview of what marketing involves and how it can be applied to nonprofit organizations.

What You Will Learn
This intensive 1 ½ day workshop will equip participants with critical knowledge and skills they can use immediately. It provides training in marketing fundamentals with a
strategic overview of what marketing involves and how it can be applied in nonprofits.

Topics Include:

• Defining nonprofit marketing

• Positioning your organization in a competitive marketplace

• Strengthening stakeholder relationships

• Applying the elements of marketing

• Understanding who your customers are

• Developing and implementing an effective marketing plan

Who Should Attend
This program is designed primarily as an introduction to marketing fundamentals
for staff new to nonprofit marketing. Those with more marketing experience may
also want to attend for a back-to-basics refresher course.

Agenda

Day 1:
8am – 5pm
Continental Breakfast, Lunch and Breaks provided

What Marketing Is and Is Not

• Marketing’s new definition & what it means to nonprofits
• The evolution of customer-centric marketing

What You Need to Know in Marketing

• Your customers
• Your competitors
• Differentiating your organization
• Using marketing research
• Applying the marketing mix
• Brand overview

The Next Weapon in the Competitive Battleground

• The customer experience
• Internal marketing

Relationship Marketing Applications

• Relationship marketing for donors
• Relationship marketing for members, subscribers, volunteers

Day 2:
8am – Noon
Continental Breakfast and Breaks provided

Putting It All Together - Developing Your Marketing Plan

• The marketing planning process:
• Analysis
• Strategy
• Implementation
• Evaluation
• Marketing plan template
• Making the most of your marketing plan

Next Steps

• Ongoing marketing challenges
• Building your marketing knowledge

Price:
AMA Members $425
Non Members $740