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    Dictionary of Marketing Terms
 
  Search for a specific marketing term...
4077 terms in dictionary.   
       
    search definitions also   ( search tips )
 
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V  
VALS value expressive reference group influence variety seeking vertical restriction
VARs value pricing variety store vertical structure of the sales organization
VICS value-added system vehicle vicarious learning
VNR value-added taxes vending machine video news release (VNR)
Vendor value-expressive function of attitudes vendor analysis videotex retailing
Vidale-Wolfe model value-in-exchange venture viral marketing
Vision value-in-use venture team, in new product development visual front
valence value-in-use pricing vertical banner visual merchandising
validity value-in-use-analysis vertical business system visual system of stock control
value value-oriented pricing vertical cooperative advertising voice pitch analysis
value added values vertical integration voluntary chain
value added by marketing values (consumer behavior definition) vertical market voluntary group
value adding resellers (VARs) variable cost, average vertical marketing system voluntary inter-industry communications standard (
value analysis variable cost, total vertical marketing system competition volunter directory
value based pricing variable import levies vertical merger
value chain analysis variable price policy vertical price-fixing
value engineering variety vertical restraint

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