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    Dictionary of Marketing Terms
 
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4077 terms in dictionary.   
       
    search definitions also   ( search tips )
 
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T  
TC technological mapping token order traffic (customer)
TOFC technology ton-mile traffic item
TSR technology assessment toss a wacky traffic manager
Telephone Disclosure and Dispute Resolution Act (1 technology planning total cost (TC) (economic definition) trailer-on-flatcar (TOFC)
Terms of sale technology transfer total cost (TC) (physical distribution definition) transaction code
Textile Fiber Products Identification Act (1958) technology-driven innovation total cost of goods sold transaction set
The Four Ps telephone error total disposable personal income transaction value
Thematic Apperception Test telephone interview total dollars invested in stock perspective transactions cost analysis
Theory of Reasoned Action (consumer behavior) telephone sales representative total fertility rate transfer (interdepartmental merchandise)
TiVo telephone selling total fixed cost transfer pricing
Trademark Law Revision Act (1988) temporary import surcharges total personal income transformational advertising
Traffic Audit Bureau tender offer total revenue transformational leadership
Traffic management terminal values total variable cost transit rate
Truth-in-Lending Act (1968) terms of access traceable costs transition probability matrix
Twig terms of purchase tracker transnational corporation
Type I error territorial allocation tractor-trailer transportation
Type II error territorial rights trade acceptance transportation costs
tabulation territory management trade advertising transportation mode
tachistoscope territory potential trade allowance trend analysis
tactics territory, sales trade area trend extrapolation
tag line tertiary package trade balance trial
take one pad tertiary trade zone trade card trial close
take transaction test market trade channel trick banner
takeover test market-based forecasting models trade coupon trickle down theory
tare test marketing trade credit truckload
target market test-pretest reliability assessment trade deficit true panel
target market identification text ad trade discount turnkey operation
target return pricing text link exchange trade dress turnover table
tariff third party provider trade name two column tariff
tariff system third sector trade premium two step flow of communication
task force, in new product development thumbnail trade regulation rule two-stage area sampling
task-oriented behavior time horizon trade sales promotion two-stage cluster sampling
team selling time rate of demand trade salesperson two-tier affiliate program
team, as in organization time series trade secret tying clause
tear sheet time series analysis trade show type I Fisher-Tippett extreme value distribution
technical salesperson time series models trade up type face
technological base time utility trademark type membership
technological change tip sheet trading area typesetting
technological forecasting title trading stamps
technological improvements title tag trading-up

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