Marketing Terms Dictionary - American Marketing Association

SAU	sampling control	shotgun approach	standard geographic units
SBU	sampling distribution	shrink-wrap	standard memorized presentation
SD-BL	sampling error	shrinkage	standard metropolitan statistical area (SMSA)
SDR	sampling form	sight draft-bill of lading (SD-BL)	standard package
SEO	sampling frame	signaling intentions to defend	standard test market
SGU	sampling plan	similar store approach	standardization
SIC	sampling units	simple random sample	standardized portfolio models
SKU	satellite media tour	simple tabulation	standing order
SMSA	satellite tracking	simulated test market	staple good
SPI	satisfaction	simulated test market models	staple merchandise
SPIN	satisfaction/dissatisfaction	simulated test marketing	staple stock list
SPRINTER Mod III	satisficing	simulation models	stationary first order Markov model
SRC	savings	single column tariff	stationary process
STEAM	scanner	single market concentration	statistical demand analysis
STRATPORT	scanner market testing	single price policy/store	statistical efficiency
SWM	scanning	single product-market concentration coverage	status
SWOT	scenario	single sourcing	stereotype
Safety Act (1966)	schema	single-zone pricing	stickiness
Sales Management Survey of Buying Power	scope of planning activities	site search	stimulus response sales approach
Securities and Exchange Commission	scorecarding	site selection model	stochastic dominance models
Self reference criterion (SRC)	scoring models	situation	stochastic model
Shaping	scrambled merchandising	situation analysis	stochastic programming
Shell International Directional Policy Matrix	scrambled retailing	situation assessment	stock balance
Sherman Antitrust Act (1890)	screening of ideas	situational involvement	stock bin control
Shipping Act (1984)	script	situations	stock breadth perspective
Shortage	sealed-bid pricing	size lining	stock control
Slippage	search engine	size scale	stock depth
Socioeconomic	search engine optimization (SEO)	skimming	stock or inventory control
Soft Drink Interbrand Competition Act (1980)	search engine spam	skimming price policy	stock rotation
Stability	search engine submission	skyscraper ad	stock shortage
Staggers Rail Act (1980)	search heuristics	sleeper effect	stock support perspective
Standard Industrial Classification (SIC)	search spy	slipsheet	stock turnover
Standard International Trade Classification	season dating	slogan	stock width perspective
Standards	seasonal demand	slotting allowance	stock-out
Stapel scale	seasonal discount	slow-moving goods	stock-sales ratio
Star	seasonal variations	small group theory	stockkeeping unit (SKU)
Statistical Abstract of the United States	secondary data	snake diagram	stockpiling
Stockholder	secondary package	snowball sample	store atmosphere
Store loyalty	secondary readers	social accounting	store brand
Storytelling	secondary shopping district	social advertising	store image
Strategic Planning Institute	secondary trade zone	social audit	store layout
Subhead	security	social benefits	store patronage
Subject	security needs	social character	storyboard
Sublimation	segment descriptors	social class	straight commission plan
Switcher	segmentation	social consciousness	straight rebuy
Synectics	segmentation basis	social cost	straight salary plan
safety needs	selective advertising	social criteria	strategic alliances
safety stock	selective attention	social drive	strategic business planning
safety stock merchandise	selective demand	social engineering	strategic business plans
salary	selective distribution	social factors in consumer behavior	strategic business unit (SBU)
salary plus commission	selective exposure	social impact	strategic fit
sale-leaseback	selective perception	social impact of marketing	strategic intent
saleable sample	selective retention	social indicator	strategic management process
sales	selective specialization	social influence	strategic market planning
sales activity goal	selective specialization coverage	social man	strategic moves
sales agent	self concept	social marketing	strategic planning
sales analysis	self regulation	social marketing perspective	strategic sales program
sales approach	self selection	social marketing report	strategic thinking
sales aptitude	self service	social mobility	strategic thrust
sales budget	self sufficiency	social mobilization campaign	strategic window
sales call	self-actualization	social motives	strategy
sales call allocation grid	self-actualization needs	social needs	strategy development
sales contest	self-fulfilling forecast	social perceived risk	stratified sample
sales demonstration	self-fulfillment	social performance	strengths and weaknesses analysis
sales dual career path	self-image	social purposes	strict liability
sales engineer	self-price elasticity	social responsibility	string-street location
sales force administration	self-rating scales	social responsibility of marketing	strip-type shopping center
sales force compensation	self-regulation	social stratification	structured questionnaire
sales force composite	sell-and-lease agreement	social styles matrix	stub control
sales force efficiency	sell-through analysis	socialism	style
sales force evaluation	seller identification	socialization	style-out
sales force management	seller's welfare models	societal marketing	subculture
sales force management audit	sellers market	soft goods	subliminal advertising
sales force models	selling	soft sell	subliminal perception
sales force organization	selling agent	sogo-sosha	submissive selling style
sales force recruitment and selection	selling functional expense	solitary survivor stage	subsidiary company
sales force selection	selling space	solo coupon	subsistence economy
sales force size	semantic differential	sortation	substantiation
sales force supervision	semantic differential scale	sorting	substitute
sales forecast	semantic knowledge	sorting out	substitute products
sales interaction	semimanufactured goods	sound bite	substitutes-in-kind
sales interview	sensitivity analysis	source credibility	substitutes-in-use
sales job satisfaction	sensitivity coefficient	sourcing	suggested retail
sales lead	sensory pleasures	spam	summated rating
sales management	sentence completion	span of control	summative evaluation
sales manager	sentence completion test	spatial competition	super regional shopping center
sales models	sep	special drawing rights (SDR)	superego
sales organization specialized by account	sequence bias	special event	supermarket
sales organization specialized by market	sequential choice models	specialty advertising	superstation
sales organization specialized by product	sequential sample	specialty department store	superstore
sales organization, forms of	served market	specialty distributed coupon	supervision
sales per call	service desk	specialty product	supervisor ratings
sales planning	service mark	specialty store	supplement
sales potential	service merchandiser	specialty wholesaler	supplier decision
sales presentation	service quality	specific duties	supplier management
sales program	service shopping	specific tasks	supplies
sales promotion	service(s)	speculation	supply
sales promotion manager	sets in use	spiff	supply curve
sales promotion payment	share	splash page	supply house
sales promotion, in organizational buying	share of audience	split run	supply-pushed innovation
sales quota	share of market	split shipment	support arguments
sales report	shareholder wealth maximization (SWM)	sponsor	surcharge
sales representative	shelf life	sponsorship	surround session
sales response function	shelf stock	spot broadcast	sustainable competitive advantage
sales returns and allowances	shelf talker	spot check	sweepstakes
sales skill level	shippers' cooperative	spot market	switch trading
sales taxes	shipping costs	spot purchase	symbolic interaction
sales territory	shop-worn goods	spot sale	symbolic meaning
sales training	shoplifting	spotter	syncratic decision making
sales volume quota	shopping cart	spreading activation	syndicated barter
salesperson	shopping center	spurious correlation	syndicated research
salesperson career cycle	shopping product	staff authority	syndicated supplement
salesperson motivation	shopping radius	staged advertising and purchase situation	systematic risk
salesperson role	short delivery	stages in the buying process	systematic sample
salesperson-related buying criteria	short-line distributor	stagflation	systems design
salient beliefs	short-range plans	stakeholder	systems selling
sample survey	short-run	standard advertising unit (SAU)