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    Dictionary of Marketing Terms
 
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4077 terms in dictionary.   
       
    search definitions also   ( search tips )
 
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R  
R&D rebate reorder point calculations retail structure
RF rebuy purchase rep retailer
RFP recall loss repeat sale retailer sales promotion
RFQ recall test repeat usage of product retailer sponsored cooperative
ROP receipt repetition retailer's handling charge
ROP color receipt-of-goods dating (ROG) replacement level fertility retailing
Reilly's law recession replacement sale retailing mix
Robinson-Patman Act (1936) reciprocal links replenishment cycle retailing the invoice
Rorschach ink blot reciprocity reply card return days
racetrack layout recognition test reply envelope return to stock
rack jobber recovery repossession returns and allowances from suppliers
radio wrap-around red tape repression reusable containers
radio-frequency technology (RF) redemption repurchase rate reverse logistics
raincheck redemption rate request for proposal (RFP) reverse marketing
random digit dialing redemption store request for quotation (RFQ) reverse reciprocity
random model redlining resale price maintenance revival
random utility model reducing market attractiveness resale price maintenance laws revolving credit
randomized response model reference group research and development (R&D) reward
range reference price research design rich media
rapport reference product research process rider
rate referral reseller market risk analysis
rate card referral approach reservation price risk reduction
rate differential refund reserve system of stock control risk surrogate
rate of return pricing refusals resident buying office risking
rate regulation regiocentrism orientation residual market value rituals
rating regional brand resource allocation and budgeting roadrailer
ratio of output and/or input measures regional edition resource allocation models robotics
ratio scale regional sales manager resource rating role set
rational appeals regional shopping center respect needs roles
rational motivations regression analysis respondent rough
rationalization regression models respondent conditioning routine call pattern
rationing regulation response latency routing
raw materials rehearsing desired behavior responsiveness routinized choice behavior
reach reinforcement restraint of trade routinized response behavior
reaction formation rejection operator retail accordion theory rule of reason
reactive moves relationship marketing retail advertising rule of thumb
readership test relationship value retail establishment run of network (RON)
readiness-to-buy stage relationship-oriented behavior retail inventory method of accounting run of press coupon (ROP)
real cost relative precision retail life cycle run of site (ROS)
real dollars reliability retail reductions run-of-press (ROP)
real income religious organization retail salesperson runners
real self concept remarking retail store rural population

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