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    Dictionary of Marketing Terms
 
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4077 terms in dictionary.   
       
    search definitions also   ( search tips )
 
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M  
MC market area marketing services department merger
MCI model market attractiveness marketing services director message
MEDIAL market attractiveness-competitive position matrix marketing strategy message argument
MEP market basket analysis marketing tactics meta search engine
MFN market concentration markon meta tags
MIS market coverage markup metasearch engine
MNC market coverage strategies markup percentage method variance
MR market crystallization markup table metropolitan statistical area (MSA)
MRO market defense markup wheel microenvironment
MRP market demand mass communications micromarketing
MRP-11 market development mass media microsimulation models
MSA market economy master carton middle income countries
MSRP market evolution master production schedule middle-class
MXD market expansion potential (MEP) materialism middleman
Magnuson-Moss Warranty-Federal Trade Commission Im market extension strategies materials handling military buying
Markov model market factor materials management military organization
Maslow's need hierarchy market factors materials manager minimum and maximum system of stock control
McGuire-Keogh Fair Trade Enabling Act (1952) market fragmentation materials requirements planning (MRP) minimum charge
Meat Inspection Acts (1906) market index mathematical programming minimum order
Miller-Tydings Resale Price Maintenance Act (1937) market life cycle matrix organization misredemption
MkIS market management organization maturity market life cycle stage mission
Most Favored Nation (MFN) market manager maturity stage mission statement
Motor Carrier Act (1980) market models maturity stage of product life cycle missionary salesperson
Multinomial distribution market niche strategies maximum acceptable price mixed bundling
Multiplicative Competitive Interaction (MCI) model market opportunity maximum operating stock mixed-use development (MXD)
macro/micro segmentation market opportunity analysis maximum system of stock control model stock approach to space allocation
macroenvironment market opportunity index means-ends chain model stock list
macromarketing market penetration measured value model stock plan
magazine market penetration strategy measurement model system
magazine supplement market position mechanical modeling
mail questionnaire market positioning media modified rebuy
mail-order house market potential media buy modified risk return models
main brand market profile media buying momentum strategy
maintained item market research media buying service monetary perceived risk
maintained markon market response function models media exposure patterns monetary policy
maintained markup market rollout media kit money income
maintenance and repair services market segment media mix monopolistic competition
maintenance items market segmentation media model monopoly
maintenance stage market segmentation strategies media planning monopsony
majority fallacy market share media relations mood
makegood market share model media rep moral self
mall intercept market specialization media representative mores
mall-type shopping center market structure media schedule motivation
management information system (MIS) market test media scheduling models motivational approach to attitudes
management of marketing market testing media selection models motivationally neutral
management of products market-driven innovation media type motor carrier
management of sales force marketing media vehicle mousetrapping
management-by-exception leadership marketing (only) division media viewing pattern model moving averages models
manifest conflict marketing and consumer satisfaction media weight multi-market firm
manipulation check marketing channel medium multiattribute attitude models
manual submission marketing conduct membership group multiattribute models of attitudes
manufacturer's agent marketing cost analysis memorandum purchase and dating multibrand strategy
manufacturer's branch house marketing decision variables memorandum terms multibusiness organization
manufacturer's brand marketing driven modified financial portfolio mode mercantile trade credit multichotomous question
manufacturer's export representative marketing ethics mercantilism multidimensional scaling
manufacturer's sales branches and sales offices marketing geography merchandise budget multidomestic strategy
manufacturer's sales offices marketing goals merchandise classification multifactor productivity
manufacturers' agent marketing information system (MkIS) merchandise control multilevel selling
manufacturing resource planning (MRP-11) marketing intelligence system merchandise cost multinational corporation (MNC)
mapping approach marketing management merchandise dissection multipage insert
margin marketing manager merchandise in-transit multiple basing-point pricing system
marginal analysis marketing manager, corporate level executive merchandise line multiple channels
marginal cost (MC) marketing mix merchandise management multiple packaging
marginal efficiency of capital marketing mix models merchandise mix multiple product purchase
marginal propensity to consume marketing objectives merchandise performance analysis multiple purchasing
marginal propensity to save marketing of services merchandise plan multiple purpose trip
marginal revenue (MR) marketing organization, forms of merchandise productivity analysis multiple sourcing
marginal unit marketing plan merchandise shopping multiple-unit packaging
marginal utility marketing planning merchandising multiple-unit pricing
markdown marketing public relations merchant multiple-zone pricing system
markdown cancellation marketing research merchant middleman multiunit establishment
markdown control marketing research manager merchant wholesalers multivariate normal distribution
markdown money marketing services mere exposure effect municipal market

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