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    Dictionary of Marketing Terms
 
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4077 terms in dictionary.   
       
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I  
IBRD incidence information processing intercept merchandise
ICC incidence of taxation information processing theory intercept store
ICS income differential information search interdepartmental merchandise transfer
IDA income effect information seeking interest
IIA income maintenance informational advertising interested stage
IMF income sensitivity of demand informative label interindustry competition
IPI incomplete assortment informed stage intermediary
Incentive incomplete stock infrastructure intermodal transportation
Income inconsistent stimulus initial markon internal communication
Index of Consumer Sentiment increasing entry costs initial markup internal data
Institutionalization increasing investments initiating structure internal factors
International Bank for Reconstruction and Developm increasing usage by present users initiator internal marketing
International Court of Justice incremental productivity method inner-directedness internal stimulus
International Development Association (IDA) incremental sales innovation internal validity
International Monetary Fund (IMF) incrementalism innovation effect internal vulnerabilities
Internet independence from irrelevant alternatives innovation stage international advertising
Interstate Commerce Commission (ICC) (1887) independent carrier innovative imitation international channel of distribution
id independent sector innovativeness international corporation
idea generation independent store innovators international law
idea screening index of retail saturation input evaluation measure international product cycle
ideal self concept indirect channel input-output models international retailing
identification indirect costs inquiry international trade product life cycle
image indirect denial inquiry test interpersonal factors
imitation effect indirect exporting inside salesperson intertype competition
imitative strategy indirect traceable costs installation costs interurbia
impact evaluation individual brand installations interval scale
imperfect competition individual preference models installed base intraindustry competition
implementation industrial advertising installment account intrapreneurship
implementation of the sales program industrial buying behavior installment sale intratype competition
implications industrial buying influences installment-credit plan intrinsic reward
implicit alternative industrial demand institutional advertising introduction approach
implicit cost industrial distributor institutional boundary introduction stage
implicit price index (IPI) industrial market institutional market introductory stage of product life cycle
implied warranty industrial market segmentation institutional marketing invention
import agent industrial marketing institutional signage invention pricing policy
import broker industrial products instrument variation inventory
import commission house industrial salesperson instrumental conditioning inventory control
import license industrial user instrumental function of attitudes inventory control-based promotion models
improved product introduction industrialized country instrumental values inventory cushion
impulse buying industry instrumentality inventory management
impulse product industry attractiveness integer programming inventory overage
impulse purchase industry life cycle integrated development inventory policy
impulse-intercept merchandise inelastic demand integrated division inventory stock shortage
in supplier inelastic supply integrated marketing communications inventory turnover
in transit infant industry integrated service provider investment
in-flow inferences integration investment strategy
in-house agency inferior goods intellectual property invisible assets
in-pack premium inflation intelligence gathering and analysis involvement
in-store coupon influence strategy intending to buy stage irrational appeals
in-store marketing influence, interpersonal, in the buying center intensive distribution item merchandising
incentive compensation influencer intention item nonresponse
incentive pay influences, buying center inter-selling itemized rating scale
incentive plan infomercial interaction with consumer groups
incentive travel informal group interactive agency
incentivized traffic information control interbusiness alliance

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