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    Dictionary of Marketing Terms
 
  Search for a specific marketing term...
4077 terms in dictionary.   
       
    search definitions also   ( search tips )
 
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G  
GATT general-specific-general theory global strategic partnerships gross investment
GDP generalized extreme value distribution global strategy gross leasable area (GLA)
GEOLINE generalized least-squares goal gross margin of profit
GLA generic advertising gondola gross margin return on inventory investment (GMROI
GNP generic brand good guy-bad guy routine gross markdown
GRP generic strategies good(s) gross national product (GNP)
General Agreement on Tariffs and Trade (GATT) generic terms, as brand names goodwill gross profit
General Electric's strategic business planning gri genericize government information on industrial markets gross rating point (GRP)
Generalized Elimination Model geocentric orientation government market group brand manager
Green River ordinance geodemography government program group buying
Guttman scale geographic edition grade class group in-depth interview
galley proof geographic organization grade labeling group membership
gama distribution geographical organization grading group product manager
game geographical pricing graphic-rating scale group, as in organization
game theoretic models georeference classification gravitational site selection model growth market life cycle stage
garbology gift gravity model growth objectives
garment district global account gray market good growth stage
gatekeeper global advertising green marketing growth stage of product life cycle
general costs global brand greeter growth strategy
general merchandise store global corporation gridiron pattern guarantee
general merchandise wholesaler global direct marketing gross additional markup guaranty
general sales manager global marketing gross cost of merchandise handled guerilla marketing
general store global marketing information systems gross cost of merchandise sold guidance
general-line wholesaler global retailing gross domestic product (GDP)

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