Marketing Terms Dictionary - American Marketing Association

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integrated marketing communications
	- A planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.

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...top 5 site searches for "integrated marketing communications"

>	Integrated Brand Communications

>	Integrating the Brand Communications Process - AMA Members Only

>	Synergy in Multimedia Communications

>	Symposium for the Marketing of Higher Education

>	FEB15_IntegratedMarketing.pdf

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