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Journal of Marketing Research
Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This quarterly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.
Print ISSN: 0022-2437 Online ISSN: 1547-7193 Frequency: Bimonthly Current Volume: 45
JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry's cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing.
The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that
- present new techniques for solving marketing problems.
- contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques.
- review and comment on the developments and concepts in related fields that have bearing on the research industry and its practices.
In each issue, the articles pertain to new marketing research-related methods and techniques, clarifications of marketing research methodology and practice, and the state of the art in marketing research.
Visit the Academic Resource Center (ARC) for content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community.
Announcements
"Meet the Editors" Presentation Available Online (8/15/07) Click |