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Journal of Marketing Research
Current Issue - February 2008 issue's Table of Contents.
Tables of Contents - Issues dating back to 2002.
Forthcoming Articles - Preview the April 2008 issue, including postprints of the original article manuscripts.

Announcements - Latest JMR news and site updates. 

Editor's Corner - Columns, FAQs, and advice for authors.

Journal of Marketing Research

 Subscriber Exclusives 

Online Subscription  (Includes Archive, 2000-present)

Archive: 1964 to present
   
Archive Descriptions

 

Journal of Marketing Research

Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This quarterly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.

Print ISSN: 0022-2437
Online ISSN: 1547-7193
Frequency: Bimonthly
Current Volume: 45

JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry's cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing. 

The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that

  • present new techniques for solving marketing problems.
  • contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques.
  • review and comment on the developments and concepts in related fields that have bearing on the research industry and its practices.

In each issue, the articles pertain to new marketing research-related methods and techniques, clarifications of marketing research methodology and practice, and the state of the art in marketing research.


Visit the Academic Resource Center (ARC) for content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community.


Announcements

"Meet the Editors" Presentation Available Online (8/15/07)
Click here to download a PowerPoint presentation discussing JMR's publication strategy, assistant editors, and advice for prospective authors, among other topics. It was used as a visual aid during the "Meet the Editors" session at the 2007 Summer Educators' Conference.

JMR to Increase Frequency in 2008 (7/11/07)
The AMA announces the increase in frequency of Journal of Marketing Research from a quarterly to a bimonthly publication. Starting with the first issue in 2008, JMR will publish every other month, or February, April, June, August, October, and December. During the past two years, JMR has substantially increased the number of articles in each issue, and thus it was clear that increasing frequency was imperative. A bimonthly publishing schedule will enable the journal to reduce article backlog more quickly, allowing authors to be published faster.

Feature: AMA Journals in the News
Visit the "
AMA Journals in the News" page for links to coverage of AMA Journal articles from mainstream media outlets, university Web sites, and other resources.


To subscribe, AMA members may click here or call 800-AMA-1150 (or 312-542-9000).

Nonmembers may click here, call 800-633-4931 (outside the United States: 205-995-1567), or e-mail amasubs@ebsco.com.

 

Print ISSN: 0022-2437 | Online ISSN: 1547-7193 | Frequency: Bimonthly | Current Volume: 45

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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