by: Jon Miller and Jackie Horowitz Leading consumer-oriented companies are dramatically adjusting their marketing mix to take better advantage of less traditional – but ultimately more effective – consumer interaction channels.
by: Eric Swartz Marketing consultants meet all types of business executives--the good, the bad, and the ugly. This article profiles the 10 most difficult client types and provides advice on handling their "worst practices."
by: Anne Hagen Marketing managers working in small companies, from 20 to 200 employees, face the challenge of broadening their technical skills in order to maintain control over their projects on a financial and managerial level.
No matter how tough the economic climate, you still have to market your business if you want to succeed. Learn inventive, low-cost ways to increase your sales, from emailing prospects to sampling products.
Target audiences are distinct groups or segments of customers, and clearly defining your business’ target audiences will help you promote the aspects of your business that are most relevant to each group.
The best-planned strategies won’t get you far unless your business provides good customer service. All it takes is one sour interaction for a customer to turn around and not come back, or worse yet, spread bad word of mouth about your business to other potential customers.
Setting aside enough money for an advertising budget can be quite a challenge for a small business. Make sure you select the most effective advertising media in which to run your ads.
Creating a standard press kit that easily can be customized for different audiences will help you your company make the best impression no matter what the situation.
No matter what your company does, realistically weighing the potential costs and benefits of a website is an important step in determining your business and marketing strategies.
Search engines are one of the primary ways internet users find websites, and a site with good search engine listings likely will see a dramatic increase in traffic.
Carelessly used, e-mail marketing can turn off and even anger the very customers you want to reach. The following dos and don’ts can help you maximize the power of e-mail marketing while avoiding the pitfalls.
It's the Internet version of "word of mouth" -- a strategy that encourages individuals to pass on a marketing message to others. When it's done right, it can spread your message to an enormous number of people.
Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.
