by: Anthony W. Ulwick Being "customer-driven" might just be derailing your development process. It's time you knew exactly what type of customer information you really need.
by: Jon Miller and Jackie Horowitz Leading consumer-oriented companies are dramatically adjusting their marketing mix to take better advantage of less traditional – but ultimately more effective – consumer interaction channels.
Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.
