by: Dan Goldstein Privacy laws continue to evolve. This paper covers the major issues marketers face, but it cannot cover every privacy challenge you may encounter and is not intended as a substitute for legal advice.
by: Talcott J. Franklin The dictionary is filled with words that formerly were valuable and popular brands. This paper covers the main rules for using trademarks in brand marketing efforts.
by: Joseph J. Lewczak Regardless of what names it is given, there is one thing that is clear – viral marketing is advertising, and must be treated as such from a legal perspective.
Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.
