About AMA

For more than 25 years, Journal of Public Policy & Marketing has adopted the noteworthy mission of publishing thoughtful articles on how marketing practice shapes and is shaped by societally important factors such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments.

Editor & Staff Contacts

Awards

Previous Editors

Journal of Public Policy & Marketing is a forum for the findings, research, and discussion of marketing subjects that relate to both industry and government.

JPP&M serves a growing interest group and illustrates the contribution that marketing plays in the legal and regulatory venue. Published every six months, JPP&M’s peer-reviewed articles help marketing professionals, professors, and students keep abreast of the latest government regulations and legal standards regarding marketing practices. Every article, written by scholars from fields such as economics, consumer affairs, government, marketing, and public policy, contains new perspectives, empirical results, and research methods. JPP&M also seeks to publish careful analyses of how well consumers’ needs are being met as they strive to improve the quality of their lives and make efficient choices against a backdrop of sophisticated and innovative marketing activity.

JPP&M''s editorial review board represents members from leading universities as well as the Federal Trade Commission and the Food and Drug Administration.

Finally, JPP&M includes the following department: 

• Essays & Commentaries: Experts interpret past and current events and provide forecasts for the future.

Visit the Academic Resource Center (ARC) for content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community.

Announcements
Report: JPP&M Leader in Cutting-Edge Research
The Journal of Public Policy & Marketing is proud to announce that in the recent SSCI (2006) data, JPP&M has the highest Immediacy Index of all business journals. The Immediacy Index, which measures how quickly research is cited, is indicative of the cutting-edge research found in JPP&M. 

Journal of Public Policy & Marketing’s editorial goal is to chronicle and analyze the joint impact of marketing and governmental policies and actions on economic performance, consumer welfare, and business decisions. The journal examines the interface between marketing and public policy. To help our authors submit their best work for peer review, Journal of Public Policy & Marketing offers guidelines and suggestions, in addition to the Editorial Review Board and Ad Hoc Reviewers (used throughout the past year). Journal of Public Policy & Marketing’s Editorial Review board is composed of scholars from leading universities as well as the Federal Trade Commission and the Food and Drug Administration.

Editorial Review Board

Editorial Policy

Editorial Guidelines

Review Process

Ad Hoc Reviewers

Journal of Public Policy & Marketing offers readers online exclusives, including those articles that have crossed into other media and most-cited articles. We further enhance this information with relevant reviews of books in the field of Public Policy and Marketing.

Journals in the News 

Most-Cited JPP&M Articles

JPP&M Review Archive

All manuscripts submitted for publication consideration are judged on the basis of their potential contribution to the advancement marketing and public policy. For submission guidelines and other relevant information related to submitting an article, click on the following links.

Submission Guidelines