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The 10 Most Difficult Clients You Meet on Earth
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By Eric Swartz
As founder and president of TaglineGuru (www.taglineguru.com), Eric Swartz has nearly 30 years of experience as a strategic marketer, business communicator, and branding strategist. Prior to forming TaglineGuru, Mr. Swartz served in senior marketing and communications management positions at several companies, including The Thomson Corporation, Ziff Communications, and SPRINT. Since 1996, he has also served as president of The Byline Group (www.thebylinegroup.com), a branding and communications agency of which TaglineGuru is a division.
  1. Execs Gone Wild

As a consultant, you meet all types of executives in business -- the good, the bad, and the ugly. Driven by big egos, big jobs, and big money, some C-level honchos can be tough cookies.

Even though the vast majority of them are smart, savvy, intuitive, charming, talented, persuasive, and colorful, there are a few enfants terribles who have elevated bad business practices and behavioral eccentricities to an art form. These "execs gone wild" can severely strain business relationships and make your life profoundly difficult.

Consultants are often brought on board to solve a problem in times of rapid growth and impending crisis. While their ostensible goal is to confirm the client's problem, suggest a path or a process to tackle it, and implement a solution that will produce tangible, measurable, and desired results, their real objective is to make sure their clients don't impede or undermine their efforts.

Corporate Archetypes

This paper profiles the types of clients who create irritating roadblocks, potholes, and fissures on the road to business success and reveals the behavioral patterns that characterize their "worst practices:"

These archetypes are drawn from behaviors all too common in the business world. The most difficult executives are an amalgam of these archetypes and share several commonalities: distrustful, controlling, aggressive, inflexible, paranoid, and occasionally tyrannical. It is facile to suggest that these behaviors are always intentional or driven by a sense of malice. Rather, it is fear, ignorance, insecurity, and thoughtlessness that are at the root of the most egregious worst practices.

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© 2007 Eric Stephen Swartz. All rights reserved.
Table of Contents
1. Execs Gone Wild
2. Difficult Client Types
3. 10 Consultant Commandments
4. Summary


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