AMA Info / About AMA / Board of Directors / Rohit Deshpande

Rohit Deshpande At-Large Board Member Professor, Harvard School of Business Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business School where he teaches first year marketing, international marketing, leadership and corporate accountability, and in executive programs. He is also faculty chair of the Strategic Marketing Management flagship executive program from the Marketing unit of Harvard Business School.

Deshpandé's primary research interest concerns the impact of corporate culture on global marketing strategy. In a series of research papers he has profiled high performance, customer-centric companies in Europe, Japan, and the U.S. Ongoing work has expanded the geographies of this research to emergent economies in Asia profiling high performance firms in China, Hong Kong, India, Thailand, and Vietnam. He has published several technical articles and monographs and was cited in an American Marketing Association study as one of the most highly published full professors in the marketing field. His most recent books include Developing a Market Orientation, Sage Publications,1999, Using Market Knowledge, Sage Publications, 2001, and The Global Market: Managing the Challenges and Opportunities of Globalization, Jossey-Bass 2004 co-edited with John Quelch.

He currently serves on the Editorial Boards of the Journal of Marketing, the Journal of Marketing Research, the Journal of International Marketing,the International Journal of Research in Marketing, the Journal of Business Research, and the Asian Journal of Marketing, and on the Executive Directors Council of the Marketing Science Institute. Deshpandé has also been a principal in a marketing research consulting firm and an electronics manufacturing company. He is an elected member of Beta Alpha Phi and Omicron Delta Kappa and is listed in Who's Who in America. He has consulted with and taught executive seminars in a variety of companies in the U.S., Europe and Asia and has received several recognitions for both executive and MBA teaching.

Before coming to Harvard, Professor Deshpandé was the E. B. Osborn Professor of Marketing at the Amos Tuck School of Business Administration at Dartmouth College. He has also held appointments as Associate and Assistant Professor of Marketing at the University of Texas, Visiting Professor and Scholar at the Graduate School of Business at Stanford University and Thomas Henry Carroll Ford Foundation Visiting Professor of Business Administration at Harvard Business School. He served as Executive Director of the Marketing Science Institute from 1997-1999. He has a B.Sc. (Hons. Dist.) and M.M.S. from the University of Bombay, an M.B.A. from Northwestern University, and a Ph.D. from the University of Pittsburgh.