Become a Professional Certified Marketer™ Today!

 

	How can getting certified advance my marketing career?		Application kit details.
	How do I become a Professional Certified Marketer?		How do I apply for the exam?
	What people are saying about the PCM program.		Test Dates
	Preparing For The Test		How long does my certification last?
	Professional Certified Marketer Fees

Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association’s Professional Certified Marketer (PCM™) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing. Here is an overview:

• AMA designed the PCM program with busy professionals in mind. Our convenient online format allows you to complete the process as your schedule permits.
  
• With cost-effective application and test fees, PCM offers tremendous value. And AMA members save 30% (discount also available to non-AMA members who join the AMA when they apply for certification).
  
• PCM is available to marketers at all levels who meet basic educational and professional criteria.

How can getting certified advance my marketing career?

• Demonstrating your expertise. Professional Certified Marketer is a concrete measure of your experience and your command of marketing concepts and processes.
  
• It adds an important credential to your resume.
  
• Building your credibility. The PCM designation tells clients and employers that you are motivated, knowledgeable and committed to quality—valuable assets to any team.
  
• Distinguishing you as an industry leader. Certification shows that you stay current in your work and promote high standards in the marketing field.
  
• Expanding your knowledge. In preparing for the PCM exam, you’ll cover all aspects of marketing, including the latest trends and best practices.

How do I become a Professional Certified Marketer?
No training or educational courses are required for certification. Here's all you need to do:

1. Download Application Kit
2. Complete and mail the application form
3. Pay an application and examination fee
4. Take an examination to demonstrate your command of marketing concepts and processes

Professional Certified Marketer Fees

• Legal, Ethical, and Professional Issues in Marketing
• Use of the Marketing Mix
• Relationship, Information, and Resource Management
• Assessment and Planning of the Strategic Marketing Process
• Marketing Evaluation

As an established marketing professional, you have acquired this knowledge through your education and work experience. You have already proven your value to the marketing profession, so gain the recognition you deserve. Act now to become a Professional Certified Marketer!

How do I apply for the exam?

Download the PCM Application Kit that includes:

• Program Guidelines
• Application
• Test specifications and program guidelines
• Test dates 
• Suggested reading material
• Test Location Guide

Preparing For The Test

What’s the best way to prepare for the test?

There is no “best way” to prepare for the exam. Each person has different educational and professional backgrounds and will probably need to review different topic areas. This is a self-study program which tests your knowledge of core marketing concepts. There is a detailed outline of the concepts you will be tested on in the Test Specifications portion of the application packet. You should review these specifications to determine where your knowledge and skills are the least developed. >From there, you can select a text(s) from the Suggested Reading Material list found in your application packet. Finally, you can also test your marketing knowledge with these sample PCM questions:

Sample PCM Questions

Test Dates

The PCM exam can be taken whenever your availability coincides with your chosen testing center’s availability.

How long does my certification last?

The PCM™ is a symbol of professional excellence that affirms your commitment to quality in the practice of marketing.  To maintain this commitment to excellence, the AMA asks you to maintain your certification through continuing professional marketing education and growth.  To do this, we require you to complete 36 hours of continuing education activities every three years.  These hours can be achieved through a variety of activities such as attending seminars, belonging to and serving on a marketing association committee, writing articles, and any other activities that contribute to your professional growth and to the industry as a whole. 

For more information about the recertification process, download the application and continuing education log