areas: product: materials

ARContribution by John Dawes

At the URL below you can find an Excel-based teaching exercise on the topic of competitive market structure. The exercise comprises a table of "purchase duplications" among a group of competing packaged goods brands. A PDF document takes the student through the exercise of analysing the data with screen shots of the required Excel processes.

The datasets and learning exercises can be found at

http://www.johndawes.com.au/page2/page2.html