areas: methods: branding

Armstrong, J. Scott (2001), Principles of Forecasting: A Handbook for Researchers and Practitioners, Kluwer [Journal of Marketing Research Book Review]

Callingham, Martin (2004), Market Intelligence: How and Why Organizations Use Market Research, Kogan Page [Journal of Marketing Research Book Review]

Ereaut, Gill, Mike Imms and Martin Callingham. (2002), Qualitative Market Research: Principle and Practice, Sage [Journal of Marketing Research Book Review]

Franses, Philip Hans and Richard Paap (2001), Quantitative Models in Marketing Research, Cambridge University Press [Journal of Marketing Research Book Review]

Hanssens, Dominique M., Leonard J. Parsons and Randall L. Schultz (2001), Market Response Models, Econometric and Time Series Analysis, Kluwer [Journal of Marketing Research Book Review]

Klösgen Willi and Jan M. Zytkow (2002), Handbook of Data Mining and Knowledge, Oxford University Press [Journal of Marketing Research Book Review]

Little, Roderick J.A. and Donald B. Rubin, (2002), Statistical Analysis with Missing Data, Wiley [Journal of Marketing Research Book Review (Scroll Down)]

Morrison, Margaret A., Eric Haley, and Kim Bartel Sheehan (2002), Using Qualitative Research in Advertising, Sage [Journal of Marketing Research Book Review (Scroll Down)]

Myers, James H. and Gary M. Mullet (2003), Managerial Applications of Multivariate Analysis in Marketing, American Marketing Association [Journal of Marketing Research Book Review]

Pearl, Judea (2000), Causality: Models, Reasoning, and Inference, Cambridge University Press [Journal of Marketing Research Book Review]

Ramanathan, R. (2003), An Introduction to Data Envelopment Analysis, Sage [Journal of Marketing Research Book Review]

Sayre, Shay (2001), Qualitative Methods for Marketplace Research, Sage [Journal of Marketing Research Book Review (Scroll Down)]

Sengupta, Jati K. (2003), New Efficiency Theory: With Applications of Data Envelopement Analysis, Springer [Journal of Marketing Research Book Review]

Spirtes, Peter, Clark Glymour, and Richard Scheines (2000), Causation, Prediction, and Search, MIT Press [Journal of Marketing Research Book Review]

Stone, Merlin, Alison Bond, and Bryan Foss (2004), Consumer Insight: How To Use Data And Market Research To Get Closer To Your Customer, Kogan Page [Journal of Marketing Research Book Review]

Tashakkori, Abbas and Charles Teddlie (2003), Handbook of Mixed Methods in Social & Behavioral Research, Sage [Journal of Marketing Research Book Review]