ARC: Teaching: Texts: Book Reviews for Brand Marketing
areas: product: reviews
Related ARContent:
Aaker, David (1996), Building Strong Brands, Free Press [Journal of Marketing Book Review].
Aaker, David and Eric Joachimsthaler (2000), Brand Leadership, Free Press [Journal of Marketing Book Review].
Aaker, David (2004), Brand Portfolio Strategy, Free Press [Journal of Marketing Book Review].
LaSalle, Diana and Terry Britton (2003), Priceless: Turning Ordinary Products into Extraordinary Experiences, Harvard Business School Press [Journal of Marketing Research Book Review]
Lindstrom, Martin (2005), Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound, Free Press [Journal of Marketing Research Book Review]
Norman, Donald A. (2004), Emotional Design: Why We Love (or Hate) Everyday Things, Basic Books [Journal of Marketing Book Review].
Post, Karen (2004), Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds, American Management Association [Journal of Marketing Research Book Review]
Wreden, Nick (2005), Profit Brand: How to Increase the Profitability, Accountability and Sustainability of Brands, Kogan Page [Journal of Marketing Research Book Review]
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