areas: sectors: material

ARContribution of articles by Dawn Southgate

Related ARContent:

• Marketing and Accounting Executive Syllabus
• Entrepreneurship Course Materials

Please send additions or corrections to arc@ama.org

• Textbooks Useful for Accountants 
   
• Cases on Small Law Firms 
   
• Articles:
• Crittenden, Victoria L., Larry R. Davis, Daniel T. Simon, Gregory Trompeter (2003), "Deregulation Of Professional Accounting Services In The Uk: Integrating Marketing And Accounting," Journal Of Strategic Marketing, (11)1, 37-53 [Google Scholar].
• Barr, Terri Feldman; Kevin M. McNeilly (2003), "Marketing: Is It Still 'Just Advertising'? The Experiences Of Accounting Firms As A Guide For Other Professional Service Firms," Journal of Services Marketing, 17 (7), 713-729 [Google Scholar].
• Chaston, Ian; Beryl Badger, Terry Mangles, E. Sadler-Smith  (2003), "Relationship Marketing, Knowledge Management Systems And E-Commerce Operations In Small Uk Accountancy Practices," Journal of Marketing Management, 19 (1/2), 109-129 [Google Scholar].