Marketing Texts for Accountants - American Marketing Association

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	Marketing Texts for Accountants

ARC: Teaching: Texts: Marketing Issues and Financial Management

areas: sectors: textbooks

ARContribution by Michael Cameron

Crandall, Rick (2003), Marketing Your Services: For People Who Hate to Sell, McGraw-Hill, ISBN 0071398716 [Author's Site].
David Maister (1997), Managing The Professional Service Firm, Free Press, ISBN 0684834316 (Paper Version)
William L. Reeb (1998), Start Consulting, How to Walk the Talk, AICPA, ISBN: 0870512064 [Publisher's Site].
David Walters and Michael Halliday, Marketing and Financial Management: New Economy - New Interfaces, Palgrave/Macmillan, ISBN 1-4039-4097-5 [Publisher's Site].

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